“How much does a website cost?” is the first question most clients ask and the last one most agencies answer clearly. The honest reply is that the price follows the scope, and scope is a set of decisions you can make deliberately. This guide sets out what those decisions are, what the budget bands we ask about on our project brief actually buy, and how to read a quote so you compare like with like.
Why Luxembourg is its own market
Three things make Luxembourg different from a generic “website pricing” article written for the US or UK.
- Most sites need at least two languages. English and French is the usual pair, often with German or Luxembourgish for public-facing organisations. Every language multiplies copy, review cycles and QA, and needs hreflang and localised routing done properly.
- The audience is institutional. Funds, family offices, law firms, regulators and the companies that serve them judge a website the way they judge a prospectus. Polish is not optional, and it is where the hours go.
- Compliance is real. GDPR consent, privacy notices, cookie behaviour and EU data residency are part of the build, not a plugin you add later.
What actually drives the price
Strip away the jargon and a website budget is made of six components. When a quote feels expensive or suspiciously cheap, one of these is usually the reason.
1. Strategy and content
Who the site is for, what it needs to say, and in what order. If the content exists and is good, this is a short discovery exercise. If it needs to be written, structured and translated, it is often the largest single line, and the one most often left out of a low quote.
2. Design: templated or bespoke
A template adapted to your brand is fast and inexpensive, and it looks like it. A bespoke design system, with typography, colour, spacing and components defined for you, costs more up front and keeps paying back on every page you add later. Our web design work sits firmly in the second camp; you should know which one you are buying.
3. Build and platform
A site built as code on a modern framework ships fast, clean pages and has no licence fees. A site built on a SaaS platform is quicker to stand up but carries a monthly cost and locks your content in. We wrote about the trade-offs in WordPress vs Webflow vs Framer; the short version is that the cheapest build is rarely the cheapest site.
4. Features and integrations
Forms with spam protection, newsletter sign-up, a CMS for your team, multilingual content, search, maps, booking, a client portal, CRM or Salesforce integration. Each is reasonable on its own. Listed together, they move a project up a band quickly, so decide which ones earn their place at launch and which can wait.
5. Performance, accessibility and SEO
Done as part of the build, these are mostly discipline rather than extra cost: semantic HTML, image optimisation, structured data, sitemaps, metadata. Retrofitted afterwards, they are expensive. Ask explicitly whether they are included; the answer tells you a lot about the agency.
6. Hosting, support and refinement
The site has to live somewhere and someone has to keep it secure and current. Some agencies hand over a zip file; others, including us, offer managed hosting and support so the site keeps improving after launch. Budget for this from the start.
What the budget bands mean
On our project brief we ask whether the budget is €3k–€6k, €6k–€10k, €10k–€15k or above €15k. This is not a price list. It lets us propose a scope that fits, rather than a scope that needs trimming later. As a rough guide:
- €3k–€6k. A focused site in one language with a small number of pages, existing content, a clear brand and a lean feature set. Expect a tight design system rather than extensive custom layouts.
- €6k–€10k. A bespoke bilingual site for a professional firm or scale-up: custom design, structured content collections, well-executed forms, performance and SEO foundations, and a CMS for routine updates.
- €10k–€15k. Everything above with more pages and templates, richer motion and imagery, a brand refresh alongside the site, deeper integrations or a content programme to populate it.
- €15k+. Platforms rather than sites: multi-market, multi-language properties, portals, product marketing with ongoing iteration, or a full brand identity and website delivered together.
Where a project lands depends on content readiness more than anything else. Arriving with approved copy in both languages can move a project down a band.
How to read a quote
- Look for what is excluded. Copywriting, translation, photography, migration, hosting, support and revisions are the usual gaps.
- Ask what “responsive” and “SEO-ready” mean in practice. Both phrases cover a wide range of effort.
- Check who owns what. Source files, the domain, the hosting account and the content should be yours at the end.
- Count the revision rounds. Unlimited revisions usually means an unlimited timeline.
- Understand the running cost. Licences, hosting and support over three years often matter more than the build price.
Redesign or rebuild?
If you already have a site, the cost question becomes a different one: is this a redesign on the same foundation, or a rebuild? The answer changes the budget by a band or more, and we have a separate redesign vs rebuild checklist to help you decide.
The short version
A website in Luxembourg costs what its scope costs. Decide the languages, the content, the level of design and the features before you ask for quotes, and the numbers that come back will be comparable and far less surprising. If you would rather talk it through, our project brief takes two minutes and we reply within one business day.