A considered review of today’s platforms
In design, the tool is rarely the point. It’s the work that matters—how it feels, how it functions, how it endures.
But in digital environments, the tool you choose does shape more than aesthetics. It determines the performance, accessibility, and longevity of what you create. And increasingly, the design tool becomes the development platform.
So the question becomes: Which tool allows you to design with clarity—and build with precision?
The Landscape
There’s no shortage of web design tools today. Some are built for code. Others for visual flow. Some serve professionals. Others target startups, solo founders, or non-technical users. Here’s a brief look at the current terrain.
WordPress
Once a game-changer, now a legacy platform. WordPress remains the most used CMS in the world, largely due to its ecosystem of plugins and themes. For blogs, personal sites, or heavily templated business websites, it still holds relevance.
But for teams seeking precision, speed, and maintainability—it often gets in the way. Plugins introduce risk. Performance lags. And unless it’s extensively customised, design output tends to feel heavy or generic. Customisation is possible, but it’s rarely elegant.
Framer
Framer feels like a designer’s playground. The interface is intuitive—especially for those coming from tools like Figma. It’s fast, collaborative, and allows for animated, interactive experiences that are visually rich.
However, its CMS and SEO capabilities are still catching up. For high-volume sites or structured content needs, it’s less mature. Framer excels in portfolios, landing pages, and experimental work—but is harder to scale or adapt beyond the front layer.
AI Builders (e.g., Loveable)
The promise of AI-generated websites is speed: prompt in, site out. For simple projects or early-stage explorations, they serve a role. They remove friction—but also nuance. Customisation remains limited. Design language tends to be templated. For businesses seeking brand distinctiveness and performance precision, these tools often fall short.
Why We Use Webflow
At Point A, we use Webflow because it strikes the balance between design freedom and engineering integrity.
It allows us to build websites that feel crafted, while also delivering clean, exportable code. Unlike traditional platforms, it doesn’t assume your end goal is to stay locked in. You can design, build, and then host wherever you choose. That flexibility matters.
Webflow’s native CMS is intuitive and visual, which empowers clients to update content without disrupting structure. Its animation tools are elegant. Its SEO controls are native and clear. It integrates well, and when it doesn’t, we rely on custom code to extend it.
But it’s not perfect for everything. Deep backend logic or complex applications often require custom development outside the Webflow environment. Which is why we build with export in mind. The designs are refined in Webflow, then hosted on robust infrastructure—often Google Cloud—so performance, uptime, and scalability are never an afterthought.
What Matters Most
No tool is perfect. But the best ones get out of the way.
We don’t design in Webflow because it’s trendy. We design with it because it respects the relationship between structure and expression. It allows us to focus on what matters—clarity, craft, and the experience being created—without wrestling the framework.
If you’re building something worth lasting, choose tools that support your intentions. Not just today, but as your needs grow.
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