# Point A Marketing – Exhaustive Business Profile ## Business Overview **Name:** Point A Marketing **Legal Name:** Point A Marketing S.à r.l **Type:** Boutique digital agency **Founded:** 2018 **Co-founded by:** James Jearey (2022) **Location:** 43, Bd Prince Henri, Luxembourg City, Luxembourg, 1745 **Team Size:** Small, collaborative team of 4-10 **Ownership Structure:** Privately held **Business Model:** Project-based and retainer agreements **Languages:** English, French, Luxembourgish (as needed) **Mission:** To craft digital experiences that combine clarity, impact, and authenticity — helping businesses thrive in the digital and AI landscape. **Vision:** To be the go-to agency for purpose-driven digital strategy and design, recognized for excellence, trust, and long-term partnerships. **Values:** Clarity, Precision, Partnership, Simplicity, Long-term thinking, Human-centered design --- ## Strategic Focus - **Primary Service Focus:** Web Design, Web Development - **Primary Sectors Served:** Finance & Governance, Professional Services, Non-Profits & NGOs, Technology & Startups - **Key Differentiators:** - Deep understanding of regulated industries like finance and governance - High-performing, data-rich digital experiences for institutional-grade clients - Strategic clarity that bridges design, narrative, and technology --- ## Brand & Identity **Tagline:** A digital agency blending design and technology for clarity and growth. **Tone:** Refined, confident, clear **Voice:** Conversational yet authoritative, honest, insightful **Visual Identity:** - Style: Minimalist, elegant, contemporary - Colors: Oceanic tones, deep blues, whites, subtle accents - Logo: Provide URL if available - Typography: Clean, modern sans-serif (specify if known) **Differentiators:** - Design thinking with practical execution - Direct collaboration from a small, focused team - Real-world strategic outcomes --- ## Team & Leadership ### James Jearey – Founder & Strategist [LinkedIn](https://www.linkedin.com/in/jamesjearey/) James brings a holistic perspective, co-founding Point A in 2022. At Woolworths, he delivered over €11m in sales and was chosen to pilot new software ecosystems for his adaptability and feedback-driven approach. At MRP Group, he improved processes and supply chains, driving significant growth. His B.Comm degree from the University of Johannesburg and deep curiosity for design and tech fuel his drive for impactful, human-centered digital work. **Highlights:** - Piloted new software ecosystems at Woolworths - Delivered double-digit growth in multiple categories - Known for bridging data and creativity --- ### David Spanjaard – Co-founder / Creative Director [LinkedIn](https://www.linkedin.com/in/david-spanjaard-757135210/) David Spanjaard combines analytical precision with a deep understanding of user-focused design. After earning a B.Comm in Mathematics, specializing in Financial Risk and Mathematical Statistics at the University of Stellenbosch, he worked at Alis Exchange as a frontend and systems engineer, building AI-integrated tools for investment portfolio management. This experience honed his ability to develop clear, scalable systems from complex data — a strength he now brings to his role as Head of Technology at Point A Marketing, where he leads the delivery of high-quality, purpose-driven code and platforms. --- ### Megan Isted – Web Designer / Developer [LinkedIn](https://www.linkedin.com/in/megan-isted-3ab490203/) Megan bridges strategy and execution, transforming ideas into clean, performant digital experiences. --- ### Sarah Jearey – Writer / Project Manager [LinkedIn](https://www.linkedin.com/in/sarah-jearey-2031b8195/) Sarah manages projects and shapes messaging with precision, ensuring every detail aligns with the brand’s clear voice. --- ## Services & Capabilities - **Web Design:** Accessible, high-performance websites for finance, governance, and beyond. - **Web Development:** Fast, secure, SEO-friendly builds using modern frameworks like Webflow and custom code. - **Branding:** Clear visual identities and messaging systems. - **Digital Marketing:** Integrated SEO, content, and email strategies for performance. - **Pitch Deck Design:** Investor-ready decks that distill complexity into powerful visuals. - **Client Dashboard:** Central hub for performance tracking, collaboration, and brand assets. - **Hosting, Support & Maintenance:** Secure, proactive performance management. --- ## Clients & Key Projects **Key Clients:** Rezco Asset Management, Alis Exchange, AlisAlpha, YWAM Lausanne, Agulhas Fund Services, GAM Standards, Citivet Bothasig, Grass Roof **Highlighted Projects:** - **Rezco Asset Management** - Sector: Finance - Deliverables: Web design, development, data visualizations - Features: Live dashboards, minimalist aesthetic - [Portfolio](https://pointamarketing.com/portfolio/rezco) - **Alis Exchange** - Sector: AI Software - Deliverables: Brand identity, website redesign, explainer video - Features: Clarity-driven messaging, refined UI - [Portfolio](https://pointamarketing.com/portfolio/alisx) --- ## Approach & Workflow 1. **Discovery:** Understand client voice, audience, and goals. 2. **Strategy & Roadmap:** Clear, actionable plan. 3. **Design & Build:** Purposeful design and code, rapid iteration. 4. **Launch & Support:** Confident launch and continuous insights. **Core Principles:** Clarity over noise, design with purpose, long-term partnership. **Tools:** Figma, Webflow, Google Analytics, SEO software, client dashboards. --- ## Performance & Metrics - **Average Project Duration:** 4-8 weeks (scope-dependent) - **Client Satisfaction:** High (testimonials and repeat partnerships) - **Key Focus:** Helping finance and governance clients build trust through design clarity, measurable impact, and growth-focused strategies. --- ## Compliance & Legal - [Privacy Policy](https://pointamarketing.com/privacy-policy) - [Cookie Policy](https://pointamarketing.com/cookies-policy) - [Terms & Conditions](https://pointamarketing.com/terms-condition) - GDPR Compliance: Fully compliant with EU GDPR --- ## Contact & Online Presence - **Email:** info@pointamarketing.com - **Phone:** +352 661 952 312 (James Jearey) - **Contact Form:** [Contact](https://pointamarketing.com/contact) - **LinkedIn:** [LinkedIn](https://www.linkedin.com/company/pointamarketing/) - **Website:** [https://pointamarketing.com](https://pointamarketing.com) --- ## Future Direction / Roadmap - **Growth Areas:** - Deepening expertise in finance, governance, and compliance-driven sectors - Expanding services to more European markets - Integrating AI-driven insights and dashboards for continuous performance optimization - **Partnerships:** Open to collaborations with aligned agencies and domain specialists. --- > _This profile is structured, clear, and optimized for human readability and LLM ingestion. Let me know if you’d like me to finalize it in a downloadable `.md` file, or if you’d like further refinements or expansions!_