YWAM Lausanne Website Redesign
/Youth With A Mission
Overview
Sector
Services
Technology used
Audience
Youth With A Mission (YWAM) Lausanne is a long-established Christian missions organisation known for its diverse global education courses and training programs. Over time, the site had grown complex, making it difficult for visitors to find information or register for courses. We partnered with YWAM Lausanne to create a modern, clear, and user-friendly website that reflects the organisation’s mission.
In this two-month project, our team delivered strategy, design, development, content, wireframes, and a custom CMS. The primary goal was to simplify a vast and intricate structure, guided by the principle of Swiss clarity. We also integrated a live course enrollment system powered by the client’s legacy Salesforce data, ensuring that course listings and registration stayed up to date.
Our Approach
We began with a comprehensive content audit and information architecture planning. Working closely with YWAM Lausanne’s team, we mapped out all courses, departments, and content types. We reorganized this information into a logical, user-centric hierarchy. This strategy ensured that visitors could navigate the site with ease.
The visual design was inspired by Swiss graphic clarity. We used the existing YWAM logo as our starting point and built a minimalist palette around it. Typography and white space were carefully chosen to create a calm and focused experience. Each screen serves the content without distraction: simplicity was intentional.
To visualize the structure, we developed wireframes that laid out key pages: homepage, program overview, course listing, and story pages. These wireframes became the blueprint for design and development. We reviewed prototypes with the client to refine navigation and ensure clarity in every view.
On the development side, we built the site from the ground up. A custom content management system was created so the YWAM team could easily publish news and stories with ease. We integrated the client’s legacy Salesforce data to power a live course system. This integration pulls course details from Salesforce into the website, allowing real-time enrollment directly on the site. We tested the integration rigorously to maintain data accuracy.
Key Features
Information Architecture: Simplified site map and navigation reflecting user priorities.
Swiss-Inspired Design: Minimalist layout, purposeful color palette, and clean typography for clarity.
Custom CMS Development: A tailored editing experience for frequent content publishing.
Salesforce Integration: Live course listings with seamless enrollment tied to the existing Salesforce backend.
Agile Collaboration: Continuous feedback loops with the client during the two-month development cycle.
Results
Since launch, the website has brought clarity where there was once complexity. Navigation is intuitive, and course journeys are easier to follow - whether students are applying for their first DTS or returning for advanced training.
Team feedback has been overwhelmingly positive. The CMS empowers their staff to publish updates without delays, which has increased storytelling cadence and engagement.
On the SEO front, the results are measurable:
- Significant increase in impressions and clicks in search results within the first three months.
- Longer session durations and lower bounce rates, indicating users are finding what they need.
- Higher application engagement from users landing directly on course or outreach detail pages.
Key takeaway: We helped turn an overwhelming archive into a welcoming digital front door, allowing visitors to quickly connect with YWAM’s mission and take their next step—whether applying, serving, or simply exploring.
