Transforming an AI Platform into a Clear, Trusted Brand
/Alis Exchange
Overview
Sector
Services
Technology used
Audience
Alis is a collaborative, AI-powered platform for building applications on Google Cloud. It helps businesses go from idea to deployed solution quickly by bridging the gap between business needs and technical execution, streamlining every stage of the cloud application lifecycle. When we first engaged with Alis, its true value was obscured by an inconsistent brand and a website that left visitors unsure of the product they were offering. The platform’s capabilities were sophisticated, but its branding felt fragmented and its message lacked clarity.
The Alis team needed to convey sophistication, clarity, and trust—qualities essential for an enterprise software platform. Our task was a comprehensive rebrand and digital overhaul. This included creating a complete brand identity (logo, colour palette, typography, and visual assets), a corporate identity guide, and redesigning the website from the ground up (with new content and an explainer video). The goal was straightforward: transform Alis’ presence into one that clearly communicates the platform’s maturity and capabilities, instilling confidence in users from the first glance.
Our Approach
Brand Identity: We began by distilling Alis’ core idea—seamless collaboration in cloud innovation—into visual form. The result was a new logo mark built from interconnected nodes, symbolising the exchange of ideas and the platform’s collaborative nature. Every aspect of the identity was chosen for clarity and professionalism: a clean, modern typeface for the logotype, and a confident colour palette that balances tech-forward vibrancy with enterprise-level trustworthiness. We documented these elements in a complete brand guide, from the primary logo down to the favicon and usage templates, ensuring consistency in every application. The identity is precise and minimal, reflecting a Jony Ive–inspired ethos that nothing is arbitrary. Each element has purpose and aligns with Alis’ vision of bridging people and technology seamlessly.
Website & Content: With the visual foundation in place, we tackled the website’s redesign to deliver instant understanding. We structured the new site to simplify Alis’ story: a clear hero message, digestible overview of the platform’s features, and intuitive navigation through use cases. Content was rewritten in plain language, avoiding buzzwords and technical fog, focusing on how Alis solves real business challenges. A crisp explainer video on the homepage walks visitors through going “from idea to cloud” in seconds, reinforcing the narrative visually. Throughout the site, we used concise headlines and supportive graphics to communicate complex functionality in an accessible way. The design employs generous white space, straightforward iconography, and full-width imagery to feel open and engaging. By collaborating closely with Alis’ product and sales teams, we ensured the website addressed common customer questions and could evolve alongside the product. In essence, we created a web experience that pairs sophistication with simplicity, making sure that anyone—technical or not—can grasp what Alis offers within moments of landing on the site.
Key Features
Collaborative Logo Mark: A new icon made of interlinked nodes represents connectivity and idea exchange, capturing Alis’s core promise of collaborative innovation. This emblem signals a modern platform ethos while remaining simple and memorable.
Comprehensive Brand System: We developed a full visual identity system, including a refined colour palette and typography set, to convey trust and technical expertise. Every detail, from business cards to the app interface, follows a cohesive style guide — even the favicon and presentation templates align seamlessly with the new brand.
Clarity-Focused Messaging: All copy and messaging were rewritten for clarity and impact. Jargon was stripped away in favor of clear value statements. The homepage now immediately tells visitors what Alis is and how it helps them, in language that resonates with both business leaders and developers.
Modern, Intuitive Website: The website was redesigned with a clean, intuitive layout and responsive design. Full-width imagery and succinct content sections guide visitors through Alis’s offerings without overwhelm. Interactive elements and an easy navigation structure allow users to explore features, use cases, and demo requests with confidence.
Modern, Intuitive Website: The website was redesigned with a clean, intuitive layout and responsive design. Full-width imagery and succinct content sections guide visitors through Alis’s offerings without overwhelm. Interactive elements and an easy navigation structure allow users to explore features, use cases, and demo requests with confidence.
Ongoing Evolution: The engagement didn’t end at launch. We built the site and brand assets to be flexible, enabling ongoing updates as Alis’s product matures. We continue to partner with the Alis team, adjusting messaging and interface elements based on user feedback and new features — ensuring the brand and site stay aligned with the platform’s growth.
Results
Alis’s new brand identity and website have redefined first impressions. What was once a murky message is now a clear value proposition: prospective customers immediately understand what Alis offers and how it can benefit them. User and partner feedback has been resoundingly positive, noting that the platform “finally makes sense” at a glance and feels as robust as its capabilities. This improved comprehension has elevated Alis’ credibility in sales conversations and industry discussions — the brand now appears as sophisticated as the technology behind it.
The visual refresh also signaled maturity and reliability, helping Alis attract its target audience of enterprise innovators. There’s a newfound trust; the clean, professional design instills confidence that this platform is built for serious, real-world application development. Importantly, the collaborative process set up a framework for continuous improvement. As Alis rolls out new features and learns from its users, the branding and site content adapt in step. The Point A design team remains involved to ensure that Alis’s communication stays sharp and effective. In summary, the project delivered a platform brand that not only looks the part of an industry leader but can also grow gracefully along with Alis’s ambitions.
