Long-term investing, powered by innovation.
/Rezco Asset Management
Overview
Sector
Services
Technology used
Audience
Rezco is a seasoned investment management firm embracing technology and AI to stay ahead. They approached us for a complete digital refresh to showcase their innovative edge and long-term vision. The project was an end-to-end overhaul, from strategy and design to development and deployment. We rebuilt Rezco’s website from the ground up. The goal was clear: create an online presence that reflects Rezco’s sophistication and forward-thinking approach while maintaining the trust earned over decades.
Our Approach
We began by rethinking Rezco’s digital strategy and information architecture. The existing site was sparse and outdated, so we mapped out a more structured content flow to tell Rezco’s story with clarity. Every element of the new design was measured against the brand’s guidelines and then modernised to signal innovation without losing credibility. We adopted a clean, minimalist visual style paired with meticulous typography to convey Rezco’s precision and heritage.
On the development side, our team integrated Rezco’s custom real-time portfolio analytics engine directly into the site’s front end. This integration means live fund performance data and metrics are now seamlessly presented to users. We designed interactive charts and data visualisations that make complex investment information easy to explore. Subtle on-scroll animations and hover effects bring the interface to life in a restrained, professional manner.
Throughout the process, we kept user experience front and center, ensuring that even with rich data and advanced functionality, the site remains intuitive and fast. We also implemented a robust content management system, enabling Rezco’s team to publish articles and insights and improving both user engagement and SEO.
Key Features
Real-Time Data Dashboards: Live performance metrics for all funds are displayed on the site, powered by an integration with Rezco’s bespoke analytics engine. Investors can view up-to-the-minute fund returns, risk measures, and other key indicators in an interactive format.
Interactive Fund Visualisations: Complex data is rendered in clear visual formats: for example, fund holdings are broken down by sector and geography using interactive charts. Users can hover and click through these visuals to understand how each fund is allocated, turning sophisticated data into an accessible experience.
Integrated CMS for Insights: A custom-built content management system enables Rezco’s team to easily manage and publish articles, research, and news. This new Insights section positions Rezco as a thought leader and ensures fresh content can be added regularly, addressing the previous lack of content and boosting search visibility.
Modern Tech & Design: Built on a cutting-edge tech stack with custom UI components, the site delivers a fast, responsive experience on all devices. The design language extends Rezco’s existing brand with contemporary touches ranging from refreshed color palettes to more intuitive interface elements, all carefully balanced to blend tradition and innovation.
Enhanced UX Focus: Every feature was developed with a user-first mindset. Navigation and content structure were streamlined to guide different audiences (from private investors to institutional partners) toward relevant information quickly. The interface balances advanced functionality with simplicity, reinforcing user trust through a polished and composed presentation.
Results
Industry-Leading Experience: The new site is a dynamic web application that investors and industry peers have described as best-in-class in the sector. It brings Rezco’s technical prowess to the forefront and has set a benchmark for competitor websites.
Tech-Forward Positioning: Rezco’s brand is now firmly repositioned as a technology-forward asset manager. The seamless blend of live data and refined design has changed stakeholder perceptions. They now see Rezco as an innovator in the investment space, not just a traditional firm.
Positive Stakeholder Feedback: The response from clients, partners, and internal teams has been overwhelmingly positive. Stakeholders have praised the site’s clarity and polish, noting how complex information is presented with ease. Leadership reports that the new digital presence instills greater confidence and aligns with Rezco’s vision of innovation-driven investing.
